:root{
  --bg:#fbf9f6; --bg2:#f3efe9; --ink:#1b1f24; --muted:#6b6560; --line:#e6e0d8;
  --blue:#1a9ad6; --blue-d:#0f78ab; --sand:#b89a6e; --wa:#25d366;
  --serif:"Cormorant Garamond",Georgia,serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:Inter,system-ui,sans-serif;line-height:1.65;overflow-x:hidden;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
.wrap{max-width:1240px;margin:0 auto;padding:0 16px}
h1,h2,h3{font-family:var(--serif);font-weight:500;line-height:1.05;letter-spacing:-.01em}
em{font-style:italic;color:var(--sand)}

/* ust bar */
header{position:fixed;inset:0 0 auto;z-index:20;transition:background .4s,box-shadow .4s}
header.dolu,header.sabit{background:rgba(251,249,246,.96);backdrop-filter:blur(10px);box-shadow:0 1px 0 var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:76px;gap:16px}
.logo{display:block;padding:7px 0}
.logo img{height:32px;width:auto;filter:drop-shadow(0 1px 1px rgba(255,255,255,.9)) drop-shadow(0 2px 10px rgba(255,255,255,.35))}
header.dolu .logo img,header.sabit .logo img{filter:none}
.links{display:flex;gap:34px;font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:#fff}
header.dolu .links,header.sabit .links{color:var(--muted)}
.links a{position:relative;padding:4px 0}
.links a::after{content:"";position:absolute;left:0;right:100%;bottom:-2px;height:1px;background:currentColor;transition:right .35s}
.links a:hover::after,.links a.on::after{right:0}
.right{display:flex;gap:10px;align-items:center}
.lang{display:flex;border:1px solid rgba(255,255,255,.5);border-radius:999px;overflow:hidden}
header.dolu .lang,header.sabit .lang{border-color:var(--line)}
.lang button{background:none;border:0;color:#fff;padding:6px 11px;font:600 11px Inter,sans-serif;letter-spacing:.08em;cursor:pointer}
header.dolu .lang button,header.sabit .lang button{color:var(--muted)}
.lang button.on{background:var(--blue);color:#fff!important}
@media(max-width:860px){.links{display:none}}

.btn{display:inline-flex;align-items:center;gap:9px;padding:14px 26px;border-radius:999px;font-weight:500;font-size:14px;letter-spacing:.04em;border:1px solid var(--line);transition:.3s;cursor:pointer}
.btn.wa{background:var(--wa);border-color:var(--wa);color:#fff}
.btn.wa:hover{transform:translateY(-2px);box-shadow:0 10px 24px rgba(37,211,102,.3)}
.btn.blue{background:var(--blue);border-color:var(--blue);color:#fff}
.btn.blue:hover{background:var(--blue-d)}
.btn.light{background:rgba(255,255,255,.12);border-color:rgba(255,255,255,.55);color:#fff;backdrop-filter:blur(4px)}
.btn.light:hover{background:#fff;color:var(--ink)}
.btn.ghost:hover{border-color:var(--ink)}
.btn.sm{padding:9px 16px;font-size:13px}
svg.w{width:18px;height:18px;fill:currentColor;flex:none}
.kicker{font-size:12px;letter-spacing:.28em;text-transform:uppercase;color:var(--sand);font-weight:600}

/* hero - kayan kumaslar */
.hero{position:relative;height:100svh;min-height:600px;color:#fff;overflow:hidden;display:flex;align-items:flex-end}
.slides{position:absolute;inset:0}
.slides img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transform:scale(1.12);transition:opacity 1.8s ease,transform 9s ease-out}
.slides img.on{opacity:1;transform:scale(1)}
.hero::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(10,14,18,.45) 0%,rgba(10,14,18,.05) 35%,rgba(10,14,18,.75) 100%)}
.hero-in{position:relative;z-index:2;padding-bottom:9vh;width:100%}
.hero h1{font-size:clamp(46px,8.5vw,124px);max-width:1000px;margin:18px 0 22px}
.hero h1 em{color:#f1dcb8}
.hero p{font-size:18px;max-width:520px;color:rgba(255,255,255,.88)}
.hero .kicker{color:#f1dcb8}
.cta{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}
.dots{position:absolute;right:16px;bottom:9vh;z-index:2;display:flex;gap:8px}
.dots i{width:28px;height:2px;background:rgba(255,255,255,.35);transition:.4s}
.dots i.on{background:#fff;width:48px}
@media(max-width:700px){.dots{display:none}.hero p{font-size:16px}}

/* kayan kumas seridi */
.serit{overflow:hidden;padding:14px 0;background:var(--ink)}
.serit-in{display:flex;gap:14px;width:max-content;animation:kay 70s linear infinite}
.serit img{height:120px;width:90px;object-fit:cover;border-radius:4px;filter:saturate(1.05)}
.serit:hover .serit-in{animation-play-state:paused}
@keyframes kay{to{transform:translateX(-50%)}}

section{padding:110px 0}
section.alt{background:var(--bg2)}
.head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap;margin-bottom:48px}
.head h2{font-size:clamp(40px,6vw,76px);margin-top:12px}
.head p{color:var(--muted);max-width:420px}

/* manifesto */
.manifesto{text-align:center;max-width:900px;margin:0 auto}
.manifesto h2{font-size:clamp(32px,4.6vw,58px);line-height:1.15}
.manifesto p{color:var(--muted);margin-top:22px;font-size:17px}
.sayilar{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:64px;border-top:1px solid var(--line);padding-top:40px}
.sayilar b{display:block;font-family:var(--serif);font-size:56px;font-weight:500;line-height:1;color:var(--blue)}
.sayilar span{color:var(--muted);font-size:13px;letter-spacing:.14em;text-transform:uppercase}
@media(max-width:600px){.sayilar{gap:8px;margin-top:40px;padding-top:28px}.sayilar b{font-size:40px}.sayilar span{font-size:10px;letter-spacing:.08em}}

/* koleksiyon - editoryal izgara */
.cols{display:grid;grid-template-columns:repeat(3,1fr);grid-auto-rows:minmax(260px,30vw);gap:18px}
.col{position:relative;display:block;overflow:hidden;border-radius:6px;color:#fff;background:#222}
.col img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.2s cubic-bezier(.2,.8,.2,1)}
.col:hover img{transform:scale(1.07)}
.col::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 45%,rgba(0,0,0,.72))}
.col .tx{position:absolute;left:24px;right:24px;bottom:22px;z-index:2}
.col h3{font-size:clamp(28px,3vw,42px)}
.col small{display:flex;justify-content:space-between;font-size:12px;letter-spacing:.18em;text-transform:uppercase;opacity:.85;margin-top:6px}
.col small b{font-weight:600;transition:transform .3s}
.col:hover small b{transform:translateX(6px)}
@media(max-width:900px){.cols{grid-template-columns:1fr 1fr;grid-auto-rows:62vw}}
@media(max-width:520px){.cols{grid-auto-rows:64vw;gap:10px}.col .tx{left:12px;right:12px;bottom:12px}.col h3{font-size:22px}.col small{font-size:10px;letter-spacing:.1em}}

/* video + metin */
.split{display:grid;grid-template-columns:minmax(0,360px) 1fr;gap:80px;align-items:center}
.vcer{position:relative}
.vcer video{width:100%;aspect-ratio:608/1080;object-fit:cover;border-radius:6px;background:#000}
.vcer::before{content:"";position:absolute;inset:-12px;border:1px solid var(--sand);border-radius:10px;z-index:-1}
.split h2{font-size:clamp(40px,5vw,68px);margin-top:12px}
.split p{color:var(--muted);font-size:17px;max-width:480px;margin-top:18px}
.feats{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:40px}
.feat{border-top:1px solid var(--ink);padding-top:14px}
.feat b{display:block;font-family:var(--serif);font-size:24px;font-weight:500}
.feat span{color:var(--muted);font-size:14px}
@media(max-width:860px){.split{grid-template-columns:1fr;gap:48px}.vcer{max-width:300px;margin:0 auto}.feats{grid-template-columns:1fr}}

/* magazalar */
.stores{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.store{border-top:1px solid var(--ink);padding:28px 0 0}
.store h3{font-size:38px;margin:10px 0 12px}
.store p{color:var(--muted)}
.store .tel{display:block;font-family:var(--serif);font-size:32px;color:var(--blue);margin:14px 0 18px}
@media(max-width:720px){.stores{grid-template-columns:1fr;gap:48px}}

/* kapanis */
.kapanis{position:relative;color:#fff;text-align:center;padding:150px 0;overflow:hidden}
.kapanis img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.kapanis::after{content:"";position:absolute;inset:0;background:rgba(12,16,20,.62)}
.kapanis .wrap{position:relative;z-index:2}
.kapanis h2{font-size:clamp(44px,7vw,96px)}
.kapanis p{color:rgba(255,255,255,.85);margin:16px auto 32px;max-width:480px}

/* galeri (koleksiyon sayfasi) */
.sayfa-bas{padding:130px 0 20px}
.crumb{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.crumb a:hover{color:var(--blue)}
.sayfa-bas h1{font-size:clamp(48px,8vw,104px);margin:14px 0 10px}
.sayfa-bas p{color:var(--muted)}
.ctabs{display:flex;gap:6px;flex-wrap:wrap;margin:32px 0 36px;border-bottom:1px solid var(--line)}
.ctabs a{padding:12px 18px;font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);border-bottom:2px solid transparent;margin-bottom:-1px}
.ctabs a.on,.ctabs a:hover{color:var(--ink);border-color:var(--blue)}
@media(max-width:700px){.ctabs{flex-wrap:nowrap;overflow-x:auto;scrollbar-width:none;margin:20px 0 24px}.ctabs a{white-space:nowrap;padding:10px 12px;font-size:12px}.sayfa-bas{padding-top:110px}}
.gal{display:grid;grid-template-columns:repeat(auto-fill,minmax(240px,1fr));gap:22px 18px}
.it .im{overflow:hidden;border-radius:4px;background:var(--bg2);cursor:zoom-in;aspect-ratio:3/4}
.it .im img{width:100%;height:100%;object-fit:cover;transition:transform 1s cubic-bezier(.2,.8,.2,1)}
.it:hover .im img{transform:scale(1.05)}
.it .tx{padding:10px 2px;display:flex;justify-content:space-between;align-items:center;gap:8px}
.it .tx b{font-family:var(--serif);font-size:20px;font-weight:500}
.it .tx a{color:var(--wa);font-weight:600;font-size:13px;white-space:nowrap}
.it .tx{flex-wrap:wrap}.it .tx b{flex:1}.it .tx a{order:1}.it .tx .ad,.it .tx .oz{order:2;flex-basis:100%;font-size:13px;color:var(--muted);line-height:1.4}.it .tx .ad{color:var(--ink);font-size:14px}
@media(max-width:480px){.gal{grid-template-columns:1fr 1fr;gap:14px 10px}.it .tx{flex-direction:column;align-items:flex-start;gap:0}.it .tx a{order:3;margin-top:4px}}

.lb{position:fixed;inset:0;background:rgba(10,12,14,.94);display:none;align-items:center;justify-content:center;z-index:50;padding:16px}
.lb.on{display:flex}
.lb img{max-height:88vh;max-width:100%;border-radius:4px}
.lb button{position:absolute;top:14px;right:18px;background:none;border:0;color:#fff;font-size:36px;cursor:pointer}

footer{background:var(--bg2);border-top:1px solid var(--line);color:var(--muted);padding:56px 0 40px;font-size:14px}
footer .wrap{display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap}
footer .fl img{mix-blend-mode:multiply}

.fab{position:fixed;right:18px;bottom:18px;z-index:30;width:58px;height:58px;border-radius:50%;background:var(--wa);display:grid;place-items:center;box-shadow:0 10px 26px rgba(0,0,0,.25)}
.fab svg{width:28px;height:28px;fill:#fff}

/* kaydirinca belirme */
.rv{opacity:0;transform:translateY(34px);transition:opacity 1s ease,transform 1s cubic-bezier(.2,.8,.2,1)}
.rv.gor{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.rv{opacity:1;transform:none}.serit-in{animation:none}.slides img{transition:opacity .5s}}